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How startups can use metrics to drive success
Mark Suster joined GRP Partners in 2007 as a general partner after selling his company to Salesforce.com. He focuses on early-stage technology companies. He blogs atwww.Bothsidesofthetable.com One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.” It’s a very important concept for me [...]

YouTube Video of the Day: Forget Inception, This Will Destroy Your Mind
Films don’t require nearly three hours of content in order to alter your world view, as evidenced by this little video, which clocks in at 27 “Whaa?”-inducing seconds. Kind of makes you wonder whether the realm we inhabit does, in fact, exist, huh? I’m going to go rock back and forth in the corner for [...]

Textbook Renter Chegg Moves Beyond Books
Online book renter Chegg has given students at more than 6,400 college campuses an alternative to purchasing expensive text books. Now it also wants to help them study and schedule courses. The company announced on Thursday that it is launching a new website that integrates two social learning services it recently acquired. In August, Chegg [...]

Mashable Awards 2010: Announcing The Winners
Mashable Awards 2010: Announcing The Winners

With more than 1.3 million nominations and votes, we’re pleased to announce the 2010 Mashable Awards winners.

The Mashable Awards, our annual contest highlighting the very best of tech and the web, received a record number of votes this year. After entering the final round, we narrowed the list to the top five nominees in each category based on your votes. The winners received the most votes from readers like you, and we want to thank each of you for participating.

The winners were announced Thursday at the Mashable Awards Gala, which was hosted by comedian Baratunde Thurston, The Onion’s director of digital, at the Cirque du Soleil Zumanity theater at the New York New York Hotel. The gala featured a special Cirque du Soleil Zumanity performance, appearances from guests like Antoine Dodson, as well as the DJ/VJ stylings of remix masters Eclectic Method. Stay tuned for more highlights from the Mashable Awards show, but in the meantime we’d love for you to join us in celebrating this year’s winners.

Congratulations to all the winners!


Best Social Media Management Tool: HootSuite


HootSuite is an advanced social networking dashboard aimed mainly at professionals who need to leverage sites such as Twitter and Facebook for their business needs. HootSuite relies on a freemium business model. Its free version allows you to add five networks and supports Facebook, Twitter, LinkedIn, Foursquare, MySpace, PingFm and WordPress.

HootSuite is best for actively managed accounts because its design focuses on streams, which are housed in customizable tabs. You have the flexibility to organize tabs by account, network or content, making it easier to monitor a specific type of feed more closely.


Most Creative Social Media Campaign: Stand Up For WWE


In an effort to “set the records straight” about inaccurate media portrayals, World Wrestling Entertainment launched the Stand Up For WWE campaign, using social media and video to gather support from its fans. It also posted a list lesser known facts about WWE and inaccuracies and corrections to media portrayals from across the web with facts accompanying the claims. The campaign included videos with its superstars as well as the likes of President Barack Obama.

Best Social Media Customer Service sponsored by BlackBerry: Eurail.com


Eurail.com is an e-commerce site for Eurail train passes for travelers from all around the world. Eurail offers rail passes to non-European residents wanting to explore Europe.

Its social media presence is focused on customer service and the company regularly updates and replies to its customers on its Twitter account, Facebook Page and more.


Best Internet Meme sponsored by Dynadot: Bed Intruder


The “Bed Intruder Song” from Auto-Tune the News was the most-watched, non-major label video on YouTube this year with 47.5 million views. The auto-tuned parody of a news cast featuring Antoine Dodson inspired hundreds of others to create their own videos as a tribute. The song even hit the Billboard Hot 100 across every single genre.


Best Music Discovery Service: Fizy


Fizy is an international music site based out of Turkey that was designed with the goal of being simple and easy to use. It’s simple. It enables you to listen to music track-by-track, create playlists and play songs from your homescreen that you may have never heard of. Just a simple search and it plays the tracks you’re looking for. If the track has a video available, it will show you that as well. It has a database of more than 75 million mp3s. The site supports 26 languages.


Best Use of an API: Qwitter Client


Qwitter uses Twitter’s API to notify you when any of your Twitter followers stop following you. Simply give the system your Twitter name, an e-mail address to contact you, and you’ll receive a summary e-mail at least once a day telling you the users who have stopped following you. It’s that simple, and yet highly useful.


Must-Follow Personality: Super Junior


Super Junior is a Korean pop boy band with 13 members and a strong presence on social sites like Facebook. The band, which was formed in 2007, attracts millions of views on YouTube.


Best Social Media Service for Small Business: ReachCast


ReachCast is a social media and web presence management tool for small businesses that specializes in search discovery, social media marketing and conversation and reputation management through a distributed presence and custom tools to reach local consumers.

Currently in beta, the service offers content publishing, reports, tracking and social media integration.


Entrepreneur of the Year: Doug Walker


Doug Walker is one of the creators behind That Guy With the Glasses website, which showcases content for movie buffs and video gamers.

The site was launched in 2008 and is home to episodic series including Walker and other contributors. Walker is best known for his series 5 Second Movies, The Nostalgia Critic and Ask That Guy with the Glasses. Before the website, Walker was a video personality on YouTube, where he created satirical video reviews of movies.


Best New Gadget: iPad


It’s hard to believe that it hasn’t even been a year since Apple launched the iPad, a device that has turned the tablet form factor into a must-have. Apple is expected to sell 13.3 million iPads this year, up from… well, up from zero iPads in 2009. It’s not just the fact that Apple single handedly created a new multi-billion-dollar revenue stream, but that it’s redefining all of computing. Notebook sales have dropped since the iPad’s introduction. Apple accelerated the rise of HTML5 with its tablet device at the expense of Flash. Its influence is already affecting countless web apps. Oh, and it’s redefining the meaning of “mobile.”


Most Promising New Company: PSGive.org


PSGive.org is a site focused on increasing awareness and funding of non-profits by enabling users to participate in online events. Users buy tokens to participate in events that give you a chance to win cool prizes, like the iPad, while benefiting a charity of your choice. In some ways it is like an online charity auction.


Must-Follow Non-Profit: @TWLOHA


To Write Love On Her Arms (TWLOHA) is a non-profit focused on advocating for hope and help for people struggling with depression, self-injury, addiction and suicide. It leverages various social sites to inform, inspire and invest in treatment and recovery for people who need help. Since 2006, the organization has responded to more than 150,000 messages from people in 40 different countries and has worked to spread the message of hope to universities, concerts, festivals and churches.


Best Location-Based Service: Foursquare


Foursquare, the mobile location-based service, had a year of tremendous growth that paved the way for other location-based services, including Facebook Places. The service recently surpassed 5 million users, increasing its user base by a factor of 10 in just nine months. At SXSW 2010, the company announced it had more than half a million users. It also recently opened an office in the bay area.


Best Online Game: “Farmerama”


Farmerama is a free online game similar to FarmVille that focuses on tasks around tending a virtual farm by completing farming jobs like tilling the land, planting trees, sowing seeds, raising animals and more. The game has more than 20 million registered users. It also enables you to invite your friends to help you with growing your farm. You also compete against other farmers online and can barter and trade with them as well. The challenges largely revolve around the goal of raising the most cattle. The game of course includes plenty of social activities that enables you to communicate and converse with other players online.

Best Website User Experience: Gaia Online


Gaia Online is an anime-themed social networking site. Founded in 2003, the social and forums-based site originally began as an anime community and moved toward social gaming and forums with some 1 million posts made daily with 23 million registered users. The site includes virtual currency known as Gaia Gold, which is distributed regularly to users as a reward for activity and participation, and Gaia Cash, which can be purchased with real money and is used to buy virtual gifts. The site includes various mini games, which can be played to earn gold and virtual items. The site also includes virtual worlds, such as Gaia Towns in which users can interact with one another’s avatars.


Breakthrough Website Design: Twitter


Twitter rolled out a new version of its web interface in September. The new Twitter homepage redesign was robust, transforming the site to be more like a stand-alone application, offering support for multimedia, keyboard shortcuts, and easy access to various types of content. The new design also has different dimensions (originally based on the golden ratio).


Best Web Video: Jay Park


Jay Park is a Korean-American actor, singer and dancer who has leveraged video to entertain his fans. The American-born personality initially became famous after getting the lead role for Korean pop boy band 2PM. At the end of 2009, he left the band to focus on a solo career in the U.S. In 2010, he posted a cover of B.o.B.’s “Nothin’ On You” on YouTube, which received 1.5 million views in the first 24 hours. It prompted Warner Music Korea to release the track, which went to number one on Korean music charts.


Must-Follow Brand: AllKPop


AllKPop is one of the top destinations for the latest Korean pop culture news and gossip. Launched in 2007, the site has leveraged social media to reach more than 3 million monthly readers and is the most trafficked English language Korean pop blog in the world.


Best Mobile Device: iPhone


This year, Apple released its latest version of the iPhone, selling 1.5 million on the first day. Despite a reception issue that angered its users and poor reviews, Apple still sold millions of iPhone 4 devices and even quickly sold out internationally in countries like China.


Best Mobile Game: “Angry Birds”


Angry Birds is a simple yet very addicting mobile game that has received more than 50 million downloads with 80% of users keeping the mobile app installed on their devices. According to Peter Verterbacka from Rovio, the makers of the game, there are 200 million minutes a day spent playing the game. The game is also making its way to the Wii, Xbox 360 and PS3.


Best Mobile App sponsored by Mobile Future: DriveSafe.ly


DriveSafe.ly is a mobile application that reads text and e-mail messages aloud in real-time and responds to the messages automatically without the driver having to touch or look at the phone. It helps you, well, drive safely. The application, available for BlackBerry and Android devices, will soon be coming to the iPhone and Windows Mobile. According to its website, it has prevented more than 380 million texting-while-driving incidents. The app features include Bluetooth and radio transmitter compatibility, easy activity, hands free use, reading shorthand in messages and an optional customizable automatic responder.


Best Mobile Platform: Android


Android is Google’s mobile operating system, which it bought in 2005. This year, however, the operating system became the top-selling smartphone OS. Android-powered devices also outsold the iPhone this year and the future looks even better as Android grows in popularity among users and app developers.


Best Mobile User Experience: eBuddy


eBuddy is a mobile and web messaging company that created the first independent browser-based IM service with e-Messenger in 2003. Its technology enables users who use various chats like AOL, Google Talk, MSN, Facebook, etc. to chat on one aggregate interface from their mobile device. Its mobile messenger is available through mobile web browsers or through iPhone and Android apps.


Most Creative Social Good Campaign: Twitchange


Twitchange is an innovative charity auction that enables you to bid on the famous for a chance to have them Twit-talk to you. It bills itself as the “first-ever celebrity Twitter auction,” and offers up a hefty list of celebrities, from Simon Pegg to Pete Wentz. Users donate money for the chance to have these celebrities follow you, retweet you or mention you in a tweet and all the money raised goes to aHomeInHaiti.org, which will then be able to finish rebuilding the Miriam Center, a home for children with cerebral palsy, severe autism and other disabilities.


Most Influential Social Good Champion sponsored by Yahoo!: John Cena


John Cena is a WWE personality and actor who leverages his social media presence and influence for good. He’s been heavily involved with the Make-A-Wish Foundation since 2004, granting the wishes of children with life-threatening illnesses. He’s earned the foundation’s highest honor, the Chris Greicius Award and was later named Wish Ambassador by the organization. He uses his online presence to encourage his fans to take part in the foundation’s mission to grant wishes, and most recently he is encouraging the donation of Delta frequent flyer miles, which he’s already contributed 3 million matching miles for.


Thanks to Our Sponsors


Mashable Awards Gala Partner:

cirque logo From a group of 20 street performers at its beginnings in 1984, Cirque du Soleil is now a global entertainment organization providing high-quality artistic entertainment. The company has over 5,000 employees, including more than 1,200 artists from close to 50 different countries.

Cirque du Soleil has brought wonder and delight to nearly 100 million spectators in 300 cities on five continents. In 2010 Cirque du Soleil, will present 21 shows simultaneously throughout the world, including seven in Las Vegas.

For more information about Cirque du Soleil, visit www.cirquedusoleil.com.

Mashable Awards Online Partner:

The Fresh DietHave you ever wished for your own personal gourmet Chef?

The Fresh Diet is like having a Cordon Bleu chef prepare your meals in your own kitchen. There’s no cooking, cleaning, shopping – just fresh prepared delicious meals, hand delivered to your door daily! Whether you want to lose weight or just want to eat healthy, The Fresh Diet can help you meet your goals. The best news, we’re giving away a FREE week of The Fresh Diet every day on our Facebook page. Just click here to become a fan and you could be the next winner. Join now!

Mashable Awards Gala Premier Partner:

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 163,000 employees and about 70 plants worldwide, the company’s automotive brands includeFord, Lincoln and Mercury, production of which has been announced by the company to be ending in the fourth quarter of 2010. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford, please visit http://facebook.com/ford.

LG Electronics, Inc. is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 80,000 people working in over 115 operations around the world. With 2009 global sales of $43.4 billion, LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning/Energy Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. For more information, please visit www.lg.com.

Mashable Awards Partner:

Join us at the 2011 International CES®, the global platform for inspired ideas and innovation. With 2,500 exhibitors, CES continues to be the world’s largest consumer technology tradeshow and always reflects the dynamic consumer electronics industry. The International CES is not open to the general public and all attendees must be in the CE industry to be eligible to attend the show. Register FREE for the 2011 CES with priority code MSHB, an exclusive promotion for Mashable Readers.

Mashable Awards Category Sponsor, Gala Silver Sponsor and After Party Sponsor:

Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications including the BlackBerry® wireless platform and the new BlackBerry PlayBook. For the latest on the BlackBerry PlayBook visit the Inside BlackBerry Blog.

Wish you had VIP seats at the Mashable Awards Gala? Follow BlackBerry on Foursquare, check in at the BlackBerry table using #bbtweettoseat when you arrive at the Zumanity Theater and you may be eligible for an upgrade to our VIP section! There are a limited number of exclusive seats and they’re going to fill up fast, so see you at the BlackBerry table on Jan. 6!

Mashable Awards Category Sponsor:

Win an iPad!

Join us on Facebook to learn how to enter Dynadot’s I Can Haz iPad Giveaway!

Dynadot is an ICANN accredited domain name registrar and web host where you can register the perfect domain name affordably, reliably, simply and securely. Whether you are a blogger, business owner, or planning on creating the next best Internet meme you need a domain that represents you. Let Dynadot help you establish your web identity today.

Mobile Future is a broad-based coalition of businesses, non-profit organizations and individuals interested in and dedicated to advocating for an environment in which innovations in wireless technology and services are enabled and encouraged. Our mission is to educate the public and key decision makers on innovations in the wireless industry that have transformed the way Americans work and play and to advocate continued investment in wireless technologies.

Our “Mobile Year in Review 2010” animation provides a glimpse into the most notable breakthroughs in the wireless industry this year.

Yahoo! is an innovative technology company that operates the largest digital media, content, and communications business in the world. Yahoo! keeps more than half a billion consumers worldwide connected to what matters to them most, and delivers powerful audience solutions to advertisers through its unique combination of Science + Art + Scale. Yahoo! is proud to sponsor this Mashable Award because Yahoo! is focused on connecting individuals to a community of millions so they can change the world together. That’s How Good Grows at Yahoo!. Yahoo! is headquartered in Sunnyvale, California. For more information, visit the company’s blog, Yodel Anecdotal.

Mashable Awards Gala Silver Sponsor:

Aro Mobile is an intelligent mobile experience that includes better email, connected contacts, smarter calendar and improved browsing.

The Aro system automatically learns what’s important in your life—the people, places, dates and organizations you care about most. In your communications, Aro automatically identifies people, places, events, dates,organizations and locations. From any recognized term, Aro offers quick action menus to speed up your day.

The unique Aro experience is powered by advanced web services: next generation natural language processing and semantic data analytics services. Aro gives you the power to see through the clutter and focus your mobile life.

Mashable Awards Gala VIP Lounge sponsor:

Influxis image

Influxis specializes in the deployment of creative streaming solutions. Services include large scale deployment, mobile streaming, turn-key applications, and enterprise support with custom network options. With the unique combination of a worldwide network, knowledgeable developer support and nearly a decade of streaming media experience, Influxis is an essential partner to businesses, advertisers, developers, educators, and others who seek expertise in innovative streaming.

Liquor Sponsor:

Known for single malt innovation, The Macallan® is one of the world’s most admired and sought after Scotch whiskies. Distilled on the Easter Elchies Estate above the banks of the Spey River in the Scottish Highlands since 1824, The Macallan is produced without compromise to achieve the highest standard of quality and taste. The hallmarks of The Macallan are its natural color; flavors of dried fruits, cloves, wood and toffee; subtle sweetness and unmatched richness. Join us for a dram at The 4th Annual Mashable Awards. Please savor responsibly.

Media Sponsors:


 

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